Co-funded teams are shared between two clients promoting non-competing brands. All calls are targeted and cross-matched for maximum coverage, and each company receives an equal number of first position details.

Co-funded teams devote 50% of all their activities equally to each product, therefore giving each company all the benefits of a dedicated sales team, at a price similar to that of a Detail 1 position.

In addition, the teams have a greater depth of knowledge of each therapy area and products, thereby enhancing customer interactions and focus, and offering the client an excellent return on investment.

Co-funded Teams: How does it work?
Two companies share the cost of the team – promoting non-competing brands. Each company takes 50% of the in-call and total team time (including meeting activity, pharmacy, nurse, hospital etc. calls)

• Team works to two target customer lists

• Target customer lists are cross-matched

• Detail priorities are managed to achieve maximum target coverage

• Detail order managed to ensure each company achieves an equal number of first line details