Hotspot teams are deployed on areas of high potential or existing high sales to maximise the in-house representative's impact on performing territories.

For example, the top ten territories might receive more contract sales support increasing your product's Share of Voice and overall frequency on target customers. This contract support could be staggered providing the top ten territories with an extra three representatives, the next ten with two leaving the under-performing territories with no additional support.

Such teams work alongside existing territory boundaries, where required and can be client managed or Ashfield In2Focus managed with data integrated using our sophisticated sales analytics services.