One of the key skills of any manager is how they coach and encourage the people that work for them. Ashfield In2Focus runs a series of Masterclasses, which can be applied in a variety of different environments e.g

• Regional Business Managers (RBMs)
• Field training personnel

Regional Business Managers are key individuals in the pharmaceutical sales environment. They aid their representatives in identifying key potential targets and encourage their team to deliver high quality sales calls. But how do we ensure that we maximise the effectiveness that each RBM has with their representative?