In-Call QualityOur Sales Force Effectiveness division knows how to make your sales force work smarter as well as harder. Our benchmarking service - known as In Call Quality (ICQ) - has become an industry standard for auditing and enhancing sales force performance.

Looking at the individual - strengthening teams
We use real-life training scenarios with real customers to measure and develop your sales professionals. All our materials are customized to suit your needs and the outputs can be adapted to your own selling skills program.

Measuring ICQ is an effective way of tracking change and development. The results enable sales teams and individuals to understand their strengths and needs to capitalize on future sales. Even a small percentage improvement in ICQ can result in significantly enhanced sales.

It is an extremely flexible tool that can be applied in any environment and at any venue:

  • National / Sales Conferences
  • Regional / Team Level
  • Individual
  • Inital Training Course

ICQ measures how your individual sales professionals perform in front of real customers, who give objective assessments of skills, detail and impact.

Additionally, to avoid taking your sales people off the road, we can carry out ICQ audits and assessments at the Ashfield In2Focus UK Regional Centres of Excellence, which are based at GP practices all over the country, i.e. we can bring the customers to you. The service extends to every Healthcare Professional your representatives see from:

  • GPs
  • Hospital Specialists
  • PCOs
  • Practice Nurses
  • Specialist Nurses
  • Pharmacists
  • Dentists etc


Outputs
ICQ is supported by a robust database, which has already been applied to over 10000 UK representatives. The service is also underpinned by sophisticated software that allows the production of same day reports, thereby providing immediate results.

Therefore, it allows you to make comparisons with the best in the industry, providing you with a benchmark of the effectiveness of your sales team. You can then use the outputs and reports to focus on any areas requiring training and development.

The incentive for your sales professionals:

 

ICQ provides real life experience with feedback so your sales force can put their new skills to work as soon as they return to the field

 

ICQ lets you benchmark your sales force against the industry enabling you to identify areas of strength and development.

 

Feedback on ICQ

  

Using real customers for the launch….was critical in its success. You and your team had a vital role to play from conception to delivery, thank you once again

 

  

All 3 selling simulations were of the highest quality and I feel that we impressed our colleagues from around the world with the professionalism and smooth running of the event.

 

  

A great job really well done. The formula really works and your attention to detail greatly helped the overall roll out of this very important initiative.


Global Experience
We have established our services globally, the following countries are where ICQ benchmarking services have been performed:

Australia France Portugal Austria Germany Spain Belgium Greece Sweden Canada Italy Switzerland
Denmark Japan Turkey Eire Netherlands UK Finland Norway USA

The meetings are conducted in the local language utilising local customers and facilitators. All materials and results are translated for the marketplace.

NEWS &
CASE STUDIES

Healthcare Executive roles in Ireland

Takeda opportunities apply now

Ashfield In2Focus kick off an exciting new partnership

Acquisition of Sharp in the USA

United Drug acquires packaging specialist